Revised
Syllabus for F Y B Com Program: B.Com.
Course: Business Communication
(Credit Based
Semester and Grading System with effect from the academic year
2012-13)
1. Syllabus as
per Credit Based Semester and Grading System:
i) Name of the Programme : F.Y. B.Com
ii) Course Code :
iii) Course Title : Business Communication Papers I & II
iv) Semester wise Course Contents : Enclosed the copy of syllabus
v) References and Additional References: Enclosed in the Syllabus
2. Scheme of
Examination : 5 Questions of 15 marks each
Course Objectives:
1. To develop
awareness of the complexity of the communication process
2. To develop
effective listening skills in students so as to enable them to comprehend instructions and become a critical
listener
3. To develop
effective oral skills so as to enable students to speak confidently
interpersonally as well as in large groups
4. To develop
effective writing skills so as enable students to write in a clear, concise,
persuasive and audience centered manner
5. To develop
ability to communicate effectively with the help of electronic media
Semester I – Business Communication Paper I
Unit 1: Theory of Communication
1. Concept of
Communication –
Meaning, Definition, Process, Need, Feedback
Emergence of Communication as a key concept in the Corporate and
Global world
Impact of technological advancements on Communication
2. Channels and
Objectives of Communication –
Channels-- Formal and Informal—Vertical, Horizontal, Diagonal,
Grapevine
Objectives of Communication --Information, Advice, Order and
Instruction, Persuasion, Motivation, Education,
Warning, and Boosting the Morale of Employees (A brief introduction
to these objectives to be given)
3. Methods and
Modes of Communication –
Methods: Verbal and Nonverbal . Characteristics of Verbal Communication;
Characteristics of Non-verbal Communication. Business Etiquette
Modes: Telephone and SMS Communication (General introduction to Telegram to be given)
Facsimile Communication [Fax]
Computers and E- communication
Video and Satellite Conferencing
4. Problems in
Communication /Barriers to Communication --
Physical/ Semantic/Language / Socio-Cultural / Psychological /
Barriers
Ways to Overcome these Barriers
5. Listening
–
Importance of Listening Skills , Cultivating good Listening Skills
-
6. Introduction
to Business Ethics
·
Concept and Interpretation
·
Importance of Business Ethics
·
Personal Integrity at the workplace
·
Business Ethics and media
·
Computer Ethics
·
Corporate Social Responsibility
Teachers can
adopt a case study approach and address issues such as the following so as to
orient and
sensitize the
student community to actual business practices:
·
Surrogate Advertising
·
Patents and Intellectual
Property Rights
·
Dumping of Medical/E-waste
·
Human Rights Violations and
Discrimination on the basis of gender, race, caste, religion, appearance and
sexual orientation at the workplace
·
Piracy
·
Insurance
·
Child Labour
Unit 2: Business Correspondence
1. Theory of
Business Letter Writing --
Parts, Structure, Layouts—Full Block, Modified Block, Semi - Block
Principles of Effective Letter Writing
Principles of effective Email Writing
2. Personnel
Correspondence –
Statement of Purpose
Job Application Letter and Resume
Letter of Acceptance of Job Offer, Letter of Resignation
[Letter of Appointment, Promotion and Termination, Letter of
Recommendation (to
be taught but not to be tested in the examination)]
Unit 3: Language and Writing Skills
1. Commercial Terms used in Business Communication
2. Paragraph Writing -Developing an idea, using appropriate linking
devices, etc
Cohesion and Coherence, self-editing, etc [Interpretation of
technical data,
Composition on a given situation, a short informal report etc.]
Activities
1. Listening Comprehension
2. Remedial Teaching
3. Speaking Skills: Presenting a News Item, Dialogue and Speeches
4. Paragraph Writing: Preparation of the first draft, Revision and
Self – Editing,
Rules of spelling.
5. Reading Comprehension: Analysis of texts from the fields of
Commerce
and Management
SEMESTER II
Unit 1: Presentation Skills
1. Presentations
– (to be tested in tutorials only)
Principles of Effective Presentation ,Effective use of OHP ,Effective
use of Transparencies
How to make a Power-Point Presentation
Unit 2: Group Communication
1. Interviews
–
Group Discussion
Preparing for an Interview
Types of Interviews – Selection, Appraisal, Grievance, Exit
2. Meetings -4
and Importance of Meetings,
Conduct of Meeting and Group Dynamics
Role of the Chairperson, Role of the Participants
Drafting of Notice, Agenda and Resolutions
3.
Conference
Meaning and Importance of Conference
Organizing a Conference
Modern Methods: Video and Tele – Conferencing
4. Public
Relations –
Meaning
Functions of PR Department
External and Internal Measures of PR
Unit 3: Business Correspondence
1. Trade Letters
Order, Credit and Status Enquiry, Collection (just a brief introduction
to be given)
Only following to be taught in detail:-
Letters of Inquiry ,Letters of Complaints, Claims, Adjustments ,Sales
Letters, promotional leaflets and fliers ,Consumer Grievance Letters ,Letters
under Right to Information (RTI) Act
[Teachers must
provide the students with theoretical constructs wherever necessary in order to
create
awareness. However students should not be tested on the theory.]
Unit 4: Language and Writing Skills
1. Reports –Parts, Types
Feasibility Reports, Investigative Reports
Summarisation –
Identification of main and supporting/sub points AND Presenting these in a cohesive manner
Tutorial
Activities:
1. Presentations
2. Group Discussion
3. Mock Interviews
4. Mock Meetings / Conferences
5. Book Reviews/Summarization
6. Reading Comprehension: Analysis of texts from the field of
Literature
[Suggested Books
for Book Reviews: Books from the fields of Management, Finance, and Literature
Like – Sun Tzu
:The Art of War, Eliyahu M. Goldratt : The Goal , Eliyahu M. Goldratt: It’s Not
Luck ,
Spencer Johnson:
Who Moved My Cheese, Stephen Lundin, Ph.D, Harry Paul, John Christen: Fish,
Chetan Bhagat
One Night At A Call Center, Chetan Bhagat My Three Mistakes , Arindam
Choudhary:
Count Your
Chickens Before They Hatch ,Stephen Covey :Seven Habits of Successful People,
George
Orwell: Animal
Farm, Dr. Abdul Kalam: Wings of Fire ]
[N.B.: The above
list is only indicative and not prescriptive.]
Paper Pattern for Examinations
F. Y. B. Com
Semester I Examination Marks 75
Question 1 Objective/Short
Answer Questions (based on Unit 1) 15 marks
Question 2 Short Notes (3 out of 5) (based on cht. 1,2
&3 from Unit 1) 15 marks
Question 3 Essay Type / Detailed Answer Q (based on Chapters. 4,5 and 6 from Unit 1)
[2 out of 3] 15
marks
Question 4 A)
Job Application Letter and Resume 8
marks
B) Personnel
Letters (2 out of 3) 7
marks
(Statement of
Purpose ,Letter of Acceptance of Job Offer
Letter of Resignation)
Question 4 A)
Writing a paragraph (on 1 out of 2 topics) 5 marks
B) Editing a
given paragraph (for better organization) 5 marks
C) Remedial
Grammar 5
marks
Semester II Examination: Marks 75
Question 1 .
Objective/Short Answer Questions based on Unit 1 &2 15 marks
Question 2 . Short
Notes (based on chapt 1, &2 from Unit 2) [3 out of 5] 15 marks
Question 3. Essay Type ( based on ch 3 & 4 from Unit 2) [2 out of 3) 15 marks
Question 4 Letters [3 out of 5] 15
marks
(i) Letter of
Inquiry
(ii)
Complaint/Claims/Adjustment Letter
(iii) Sales
Letter
(iv) Consumer
Grievance Letter 7
(v) RTI Letter
Question 5 (A) Drafting
of Reports [1 out of 2] 7 marks
(B) Drafting of
Notice, Agenda and 2 Resolutions 4 marks
(C)
Summarisation 4 marks
Internal
Assessment – Semesters I & II –
} Fill in the blanks, MCQs, True or False 05 marks
} Answer in one/two sentences 05 marks
} Short notes (2 out of 3) 10 marks
Suggested Reading:
1. Agarwal, Anju
D(1989) A Practical Handbook for Consumers, IBH.
2. Alien,
R.K.(1970) Organisational Management through Communication.
3.
Ashley,A(1992) A Handbook Of Commercial Correspondence, Oxford University
Press.
4. Aswalthapa, K
(1991)Organisational Behaviour, Himalayan Publication, Mumbai.
5. Atreya N and
Guha (1994) Effective Credit Management, MMC School of Management, Mumbai.
6. Bahl,J.C. and
Nagamia,S.M. (1974) Modern Business Correspondence and Minute Writing.
7. Balan,K.R.
and Rayudu C.S. (1996) Effective Communication, Beacon New Delhi.
8. Bangh, LSue,
Fryar,Maridell and Thomas David A. (1998) How to Write First Class Business
Correspondence,
N.T.C. Publishing Group USA.
9.Banerjee, Bani
P (2005) Foundation of Ethics in Mangement Excel Books
10.Businessworld
Special Collector’s Issue: Ethics and the Manager
11. Barkar,
Alan(1993) Making Meetings Work, Sterling Publications Pvt. Ltd., New Delhi.
12.
Basu,C.R.(1998) Business Organisation and Management, T.M.H.New Delhi.
13. Benjamin,
James (1993) Business and Professional Communication Concepts and Practices,
Harper
Collins College
Publishers, New York.
14. Bhargava and
Bhargava91971) Company Notices, Meetings and Regulations
15. Black, Sam
(1972) Practical Public Relations, E.L.B.S. London.
16. Bovee
Courtland,L and Thrill, John V(1989) Business Communication, Today McGraw Hill,
New York,
Taxman
Publication.
17. Burton, G
and Thakur, (1995) Management Today- Principles and Practices. T.M.H.,New
Delhi.
18. Darrow,
Richard, Forrstal, Dan and Coolman, Aubrey (1967) Public Relations Handbook,
The Dartwell
Co., Chicago.
19. Dayal,
Ishwar(9810) Managing Large Organizations: A Comparative Study.
20.
Drucher,P.F.((1970) Technology, Management and Society, Pan Books London.
21.
Drucher,P.F.((1974)Management Responsibilities Practices, Heinemann, London.
22.Eyre, E.C.
(1985) Effective Communication Made Simple, Rupa and Co.Calcutta.
23. Ecouse
Barry, (1999), Competitive Communication: A Rhetoric for Modern Business, OUP.
24. Fisher
Dalmar, (1999), Communication in Organisation, Jaico Pub House, Mumbai, Delhi.
25. Frailley, L.E.
(1982) Handbook of Business Letters, Revised Edn. Prentice Hall Inc.
26. French,
Astrid (1993) Interpersonal Skills. Sterling Publishers, New delhi.
27 Fritzsche,
David J (2005) Business Ethics: A Global and Managerial Perspective McGraw Hill
28. Garlside,
L.E. (1980) Modern Business Correspondence, McDonald and Evans Ltd. Plymouth.
29.
Ghanekar,A(1996) Communication Skills for Effective Management. Everest
Publishing House, Pune.
30. Graves,
Harold F. (1965) Report Writing, Prentice Hall, New Jersey.
8
31.Gupta, Anand
Das (2010) Ethics, Business and Society: Managing Responsibly Response Books
32.Gupta,
Dipankar (2006) Ethics Incorporated: Top Priority and Bottom Line Response
Books
33. Krevolin,
Nathan (1983) Communication Systems and Procedures for Modern Office, Prentice
Hall,
New Jersey.
34. Lesikar,
Raymond V and Petit, John D.(1994) Business Communication: Theory and
Application ,
Richard D. Irwin
Inc. Ilinois.
35.
Ludlow,Ron.(1995) The Essence of Effective Communication, Prentice , New Delhi.
36.M. Ashraf,
Rizvi (2006) Effective Technical Communication Tata McGraw Hill
37. Martson,
John E. 1963) The Nature of Public Relations, McGraw Hill, New Delhi.
38.
Majumdar,P.K.(1992) Commentary on the Consumer protection Act, Prentice, New
Delhi.
39. McQuail,
Denis (1975), Communication, Longman. 40. Merrihue, William (1960) Managing by
Communication, McGraw Hill, New York.
41.Mishra Rajiv
K (2006) Code of Conduct for Managers Rupa Company
42. Monippalli,
M.M. (1997),The Craft of Business Letter Writing, T.M.H. New Delhi.
43. Montagu,A
and Matson , Floyd(1979) The Human Connection, McGraw Hill,New York.
44. Murphy,
Herta and Hilde Brandt, Herbert W (1984) Effective Business Communication, McGraw
Hill,
New York.
45. Parry, John
(1968) The Psychology of Human Communication.
46. Parson, C.J.
and Hughes (1970) Written Communication for Business Students, Great Britain.
47. Peterson,
Robert A and Ferrell, O.C (2005) Business Ethics: New Challenges for Business
Schools
and Corporate
Leaders Prentice Hall of India Pvt., Ltd
48. Phillip,
Louis V. (1975) Organisational Communication- The Effective Management,
Columbus Grid Inc.
49.. Ross,
Robert D. (1977) The Management of Public Relations, John Wiley and Sons,
U.S.A.
50.Sadri Sorab,
Sinha Arun and Bonnerjee peter (1998) Business Ethics: Concepts and Cases Tata
McGraw Hill
Public Company Limited
51.Shekhar, R.C
(1997) Ethical Choices in Business Response Books
52. Stephenson,
James (1988) Principles and Practice of Commercial Correspondence, Pilman and
Sons
Ltd. London.
53.. Shurter,
Robert L. (1971) Written Communication in Business, McGraw Hill, Tokyo.